Jumptap: Early Days For The New iPad Show A ?Heavy? But Still Marginal Impact On Traffic

The new iPad from Apple has so far smashed all of its own sales records for previous tablet models, selling 3 million units in its opening weekend, with total sales projections for 2012 at up to 66 million. But according to some early (possibly too early?) figures from the mobile ad network Jumptap, that is not yet translating into a surge of traffic from the devices. On the opening day, the iPad represented 0.52 percent of total iPad network traffic. That figure peaked at 2.28 percent on day three, and then declined to 1.92 percent of traffic by day six. In contrast, the iPad and iPad 2 each had 45 percent or more of total iPad traffic, Jumptap says in its latest MobileSTAT Report.

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